The 2020 Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One had a successful year of ticket sales, as well as an incredible amount of local, national and international media outreach. The diverse marketing plan focused on advertisements and cross-promotions in major local, regional and national print publications, radio giveaways, broadcast commercial spots, e-mail blasts, web banners, and outdoor and transit advertising.
The Festival’s collective media outreach (editorial and marketing) across all platforms amassed more than 3.6 billion impressions.
2020 Media Outreach Examples
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