SPONSORSHIP

With events ranging from intimate dinners and seminars to large-scale tasting events, SOBEWFF® sponsors have the opportunity to create unique brand activations and experiences, in order to interact with Festival attendees, launch new products, and network with industry leaders. Partners are also able to leverage the Festival’s extensive marketing platforms and media reach to maximize their exposure to fans and attendees. Festival sponsorship packages are fully customized to ensure each partner’s goals are met throughout the entire experience.

Festival
Recap

2022
Sponsors

Sponsor
Activations

Sponsor Activations include but are not limited to:

Product launch and integration with participating chefs and venues

Integrated marketing campaigns including social media features

Festival-wide and event-specific category exclusivity

Event naming rights and associated branding

On-site giveaways and branded products

Custom-built experiential activations

Contact Us

All sponsors receive personalized attention from the Festival team to ensure proposals, event activations and marketing opportunities are thoughtfully crafted with each brand’s strategic goals in mind.

Brett Friedman

Agency 21 Consulting
[email protected]
P: 305.529.9506 ext 2
C: 305.582.4424

Cristina Mariani

Sponsorship Director
[email protected]
P: 305.627.1173

Thoughts from our Sponsors

“Our vision came to life in a spectacular way at SOBEWFF® 2022, focused on our brands Josh Cellars, Gray Whale Gin, & Redemption Whiskey. The different events provided a unique experience for our brands to shine, including spotlighting our amazing founders Marsh and Jan Mokhtari for Gray Whale Gin & Joseph Carr with Josh Cellars. It was invigorating to have the opportunity to connect with key trade focus and sample many new consumers at the Grand Tasting all weekend. Having Bill & Peter Deutsch honored at the Tribute Dinner was the peak of an incredible weekend and our partnership with the South Beach Wine & Food Festival.”

Michelle Sauer, Marketing Activation Manager

“SOBEWFF® is a key moment for our brands every year. With the Festival taking place in our backyard, we are proud to show up strong and support our partners at Southern Glazer’s Wine & Spirits and FIU. This year, we were excited to continue our signature events with Art of Tiki Cocktail Showdown and BACARDĺ Carnival, and to bring the fiesta for more than 2,500 guests with Tacos and Tequila at the North Venue. It was the perfect way to kick off the 100-year celebration of Tequila Cazadores! We look forward to next year, and many years to come partnering with SOBEWFF®.”

Molly Logan, Sponsorship Manager

“Helping guests create memorable moments is what we do best, so we were especially happy to be a part of this year’s South Beach Wine & Food Festival®, a venue overflowing with delicious, immersive experiences. Not only were we able to showcase the world-class cuisine we offer onboard, but we transported guests to some of the incredible, bucket-list destinations we visit. Our interactive runway put hundreds of participants in the destinations they’ve been dreaming of for a long, long time. We can’t wait to welcome them aboard a Norwegian Cruise Line ship very soon, and we definitely can’t wait for next year’s South Beach Wine & Food Festival®!”

Christine Da Silva, SVP of Branding and Communications

“Being that this was our first year at SOBEWFF®, and our first live tasting event since COVID, we decided to go all in at the Festival – and boy did it pay off! Consumers were able to taste the difference of a tequila that is truly infused. Our easy three-ingredient cocktails, such as our SpicySeed Margarita, were a breakout hit at both Trade Day and Grand Tasting, resulting in tremendous interest in our brand. The Festival gave us an opportunity to tell our female-founded story and share with our consumers easy ways to enjoy 21Seeds at home as an easy spritz in place of wine at the end of their day, aka Rosé All Day, The New Way! The team at SOBEWFF® has created an experience that draws in an incredible crowd, touching on all your senses and allowing new brands like ours to truly showcase our product in the best possible atmosphere!”

Kat Hantas, CEO & Co-Founder

“SOBEWFF® is an amazing stage for Frontgate to showcase the world’s best outdoor furniture and launch outdoor season. In sponsoring both the Grand Tasting and North Venue, we have been able to create beautiful showcase areas throughout the Festival. There have been so many wonderful synergies at work for us in sponsoring the Festival over the past three years. Helping the hard-hit hospitality and restaurant industries through sponsorship, charitable auctions, and product donations has allowed us to assist in the recovery. The SOBEWFF® team is truly one of the best in the business and has made our sponsorship and brand integrations seamless. Hats off to the amazing talent and restaurant owners that give their time to make such a special event for the attendees. The fans of SOBEWFF® are always out in masses and ready for the Festival. Connecting with the audience and speaking our customers firsthand is an experience we always look forward to.”

Tyler Thompson, Senior Brand Manager

“SOBEWFF® welcomes consumers from across the country for a weekend of exceptional events with an incredible mission to EAT. DRINK. EDUCATE. Icelandic Glacial was proud to enhance this experience and mission with immersive ice cave activations while hydrating attendees with ice-cold, exceptionally pure natural spring water from Iceland. The SOBEWFF® platform allows us to reach our ideal consumer with a premium experience, though the real magic of the partnership is behind the scenes with the entire Festival team and volunteers, who helped enable the massive success in our second year of partnership. We’re excited to return to America’s favorite gourmet gathering on the beach as a partner next year at SOBEWFF®.”

Michelle Grieco, Director of Marketing

2022 Sponsor Activations


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