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Nico Norena

@succulentbite

Nico Norena is a Miami-based food influencer and entrepreneur who founded his social media studio, The Succulent Bite, in 2015 at age 22. Originally working in pharmaceutical sales, he transitioned into full‑time content creation in 2020, by teaching himself to bake and producing viral short-format recipe videos that have reached millions of viewers. Nico has also worked with numerous of...

Nico Norena is a Miami-based food influencer and entrepreneur who founded his social media studio, The Succulent Bite, in 2015 at age 22. Originally working in pharmaceutical sales, he transitioned into full‑time content creation in 2020, by teaching himself to bake and producing viral short-format recipe videos that have reached millions of viewers. Nico has also worked with numerous of global consumer brands in the F&B, hospitality and travel industries alike. Since then, he has grown his online following to several million across platforms. Norena has also ventured off-screen in the hospitality industry, as partner in the restaurant Otto & Pepe in Miami. His work has earned him recognition such as Forbes 30 Under 30 in the food and media space.