Anièce Meinhold
Anièce Meinhold, the passionate and driven co-founder of Mad Phucs Hospitality, is a trailblazer in Miami’s culinary scene. With her signature bright pink hair, love for collecting kicks, and swaggy style, Meinhold’s innovative spirit has introduced Vietnamese flavors to South Florida foodies and pioneered the pop-up restaurant concept in Miami.
As a marketing and digital mastermind, Meinhold’s unique eye for detail and visually expressive language has been instrumental in establishing Phuc Yea and Pho Sho as household names. Her ability to create compelling brand narratives and savvy use of social media has helped her concepts stand out and attract a loyal following.
Meinhold’s dedication to the industry extends beyond her own ventures. She is a mentor to young women in hospitality, a local activist, and the creator of Crave Collective, an immersive pop-up event powered by female entrepreneurs and artisans. Her expertise in brand-building and digital strategy has made her a sought-after consultant and a go-to resource for media outlets.
Born in San Juan, Puerto Rico, to a Vietnamese mother and German father, Meinhold’s path to becoming a hospitality pro began at age eleven, working at the El San Juan Hotel. After moving to New York City and apprenticing at the Drake Hotel and Swissotel, she earned a Business Degree from the University of Miami, focusing on Marketing and Computer Information Systems.
In 2011, Meinhold and her partner, Chef Cesar Zapata, launched Phuc Yea, Miami’s first pop-up restaurant. The concept’s success led to the opening of The Federal in 2012, followed by the rebirth of Phuc Yea as a brick-and-mortar restaurant in 2016. Phuc Yea has earned back-to-back Bib Gourmands from the Michelin Guide and has been featured in numerous publications.
Meinhold’s latest venture, Pho Sho, is shaking up the Miami food scene with its over-the-counter pho and noodles. The concept has expanded to multiple locations, including the Kaseya Center, where Miami Heat fans can enjoy Vietnamese-inspired bowls.
With her passion, creativity, and business savvy, Anièce Meinhold continues to shape Miami’s culinary landscape, one bowl of pho at a time.
